As Micheal Mcderment, founder of Freshbooks said in his post from more than a year ago: I’m tired of Beta.
I can agree with that. But I would even go further: not even a “New” tag or anything.
Why?
It all has to do with subconcious customer experience. Whenever I see something marked Beta, I get the feeling the developers are trying to say te me: “Hey don’t come nagging about this or that feature that is not there or not fully functional. We said it was Beta OK? Leave us alone allready!”
Of course this is not true, they just want to get early responses from customers. Totally fitting Agile methods.
So what can you do to have a better customer experience? Give it a release number and a roadmap. Maybe give them insigt in your product backlog.
